Ain’t no party like a Walmart party … well, on Thanksgiving, at least!
In an effort to keep up with the ever competitive landscape of Thanksgiving and Black Friday deals and promotions amongst discount and chain retailers, Walmart is offering an in-store experience this turkey season that is sure to set it apart.
This Thanksgiving Day (November 22) beginning at 4. p.m local time, Walmart will be throwing its inaugural “Light Up Black Friday” party at locations across the country.
The retail giant will be serving up to four million cups of Keurig coffee along with two million free Christmas cookies (from the Walmart bakery, of course) until 6 p.m. the same day.
Chief Merchandising Officer of Walmart U.S., Steve Bratspie, said in a statement:
“There really is no bigger or better day of the year than Black Friday; that’s why we are pulling out all the stops to make it a great night for our customers.”
When the party starts, Walmart stores will also be rolling out another exciting Black Friday in-store initiative.
Black Friday deals have already begun rolling out on Walmart.com.
Walmart isn’t waiting until Black Friday to roll out its deals.
“If customers can’t wait until Thanksgiving, we have deals starting tonight,” Walmart U.S.’ chief merchandising officer, Steve Bratspies, said during a callwith Business Insider reporters.
For those shoppers who prefer the frantic shopping experience, Walmart will open 6 p.m. local time on Thanksgiving Day.
Bratspies told Business Insider the company will introduce new measures to make shopping in the stores easier. The Walmart app, for instance, will have color-coded Black Friday store maps, with pins to show shoppers where the “the top eight Black Friday deals” are in each store. The map will highlight home, apparel, electronics and toy departments, so you’ll know where to go within each store.
Maybe its most innovative new feature will be the Check Out With Me service. In the busiest departments, Walmart employees wearing yellow sashes will be able to check out shoppers right there on sales floor. Employees will have scanners and a Bluetooth printer that will give customers a paper receipt, thus allowing shoppers to avoid the long checkout lines.
Also new this year is a presale party. From 4 to 6 p.m. local time on Thanksgiving, each store will throw a Light Up Black Friday party. The company predicts it will hand out 4 million cups of coffee and 2 million cookies from the stores’ bakeries.
“We expect it to be a good event, like it has been in past years,” Bratspies said. “The season has been stretched out a bit, but we don’t think that will take any of the wind out of our sails. We just want customers to choose Walmart and we’re agnostic about what channel they use.”
Here are a few deals you can get in advance of Black Friday, available starting today.