As Nike’s stock rises following the new Colin Kaepernick “Just Do it” campaign, T.I. is clapping back at the critics who called for a boycott.
The rapper/actor posted a photo on Instagram of a smiling Kaepernick, with the caption, “Nike stock just closed at a 53 year high. How’s that boycott working out for ya?” The company’s market value is now $6 billion, an all-time high, according to Fortune.
The Nike 30th anniversary campaign also features LeBron James, Serena Williams, and other athletes. When the Kaepernick commercial first aired September 6, Nike’s stock dipped 3%. However, there was a quick reversal and the stock closed up 5%.
Kaepernick, who played in the 2012 Super Bowl with the San Francisco 49ers, is currently suing the NFL, accusing the 32 team owners of collusion to keep him out of the league after he ignited the National Anthem protest in 2016.
Photo Credit: Patch