The nationwide hunt seeks big and tall men who can’t always find their sizes in the big-brand stores.
“When I launched the Shaquille O’Neal XLG collection exclusively at JC Penney, it was a challenge to find big and tall guys to model for the campaign, so we asked our friends at Wilhelmina to hit the streets to find a few good men who are larger than life,” said O’Neal in a statement. “Through this exciting partnership with Wilhelmina and JC Penney, we’re hosting the biggest and tallest model search around to help big, sexy guys like me finally get the recognition they deserve.”
According to 11Alive.com, the nationwide search includes online submissions and live casting calls in Atlanta, where Shaq will make an appearance on April 11 at the South Point Shopping Center’s JCPenney in McDonough from 5 – 8 p.m. ET.
Each piece features a modern, understated design combined with a classic fit, allowing for an effortless style that easily transitions from day to night. Plus, each garment is infused with performance features including cooling technology, stretch fabrics and flex collars to ensure ultimate comfort.
“We’re proud to partner with Shaquille O’Neal and JC Penney to provide more opportunities for big and tall models,” said Bill Wackermann, the CEO of Wilhelmina Models in the same release. “Wilhelmina is founded on the philosophy that beauty comes in all shapes and sizes.”
You can apply for the model search at Shaqjcpmodelsearch.com from now until April 28th. The winners will be signed to the Wilhelmina’s Titan division and featured in several JC Penney marketing campaigns.
Photo Credit: Sports Business Daily