Nike is facing backlash after Duke star basketball player Zion Williamson’s shoe exploded in a highly anticipated matchup against rival North Carolina.

Less than a minute into the game, Williamson’s shoe completely split open as he attempted to make a cut. Williamson was out the rest of the game with a knee injury.

Read more: Wild photos show Zion Williamson’s shoe after it exploded and he injured his knee

People were quick to blame Nike for the incident on social media.

—Jesse (@j_cox81) February 21, 2019 ” data-e2e-name=”embed-container” data-media-container=”embed” style=”box-sizing: border-box; margin: 20px 0px;”>

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Jesse@j_cox81

get well soon @ZionW32 :/@Nike we want an apology

15 people are talking about this
—Juan Calderon (@juancalderon) February 21, 2019 ” data-e2e-name=”embed-container” data-media-container=”embed” style=”box-sizing: border-box; margin: 20px 0px;”>

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Juan Calderon@juancalderon

Me returning my Nikes tomorrow after seeing Zion’s shoe explode.

125 people are talking about this
—juicy j (@therealjuicyj) February 21, 2019 ” data-e2e-name=”embed-container” data-media-container=”embed” style=”box-sizing: border-box; margin: 20px 0px;”>

juicy j

@therealjuicyj

Not Nike’s anymore it Yike’s !!

283 people are talking about this

Others imagined the panic in Nike headquarters after the incident.

—Jack (@iVisenya) February 21, 2019 ” data-e2e-name=”embed-container” data-media-container=”embed” style=”box-sizing: border-box; margin: 20px 0px;”>

LeBron James

@KingJames

Hope young fella is ok! Literally blew thru his 👟. 🙏🏾

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—TooTallVol24 (@thecollinsay) February 21, 2019 ” data-e2e-name=”embed-container” data-media-container=”embed” style=”box-sizing: border-box; margin: 20px 0px;”>

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TooTallVol24@thecollinsay

Nike headquarters tonight

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—Cork Gaines (@CorkGaines) February 21, 2019 ” data-e2e-name=”embed-container” data-media-container=”embed” style=”box-sizing: border-box; margin: 20px 0px;”>

Cork Gaines

@CorkGaines

Nike headquarters

170 people are talking about this

Then there were those who were more interested in how this could impact Nike’s rivals, such as Adidas and Under Armour.

—Cameron Grant (@coolcam101) February 21, 2019 ” data-e2e-name=”embed-container” data-media-container=”embed” style=”box-sizing: border-box; margin: 20px 0px;”>

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Cameron Grant@coolcam101

Zion’s Nike’s exploded at the Duke Game

Adidas –

58 people are talking about this
—sean frank (@Seanfrankey) February 21, 2019 ” data-e2e-name=”embed-container” data-media-container=”embed” style=”box-sizing: border-box; margin: 20px 0px;”>

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sean frank@Seanfrankey

Current mood at Adidas and Under Armour Headquarters …

48 people are talking about this
—Brandon (@iLikeDanzDaily) February 21, 2019 ” data-e2e-name=”embed-container” data-media-container=”embed” style=”box-sizing: border-box; margin: 20px 0px;”>

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Brandon@iLikeDanzDaily

Under Armour, Adidas and Puma after Zion blew out his Nikes

1,046 people are talking about this
—max (@maxmclean_) February 21, 2019 ” data-e2e-name=”embed-container” data-media-container=”embed” style=”box-sizing: border-box; margin: 20px 0px;”>

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max@maxmclean_

Adidas after seeing Zion tear his Nike’s.

146 people are talking about this

Pumas tweeted, then deleted: “Wouldn’t have happened in the pumas.”

—Darren Rovell (@darrenrovell) February 21, 2019 ” data-e2e-name=”embed-container” data-media-container=”embed” style=”box-sizing: border-box; margin: 20px 0px;”>

Darren Rovell

@darrenrovell

Puma has deleted their tweet.

1,123 people are talking about this

Even restaurant chains had something to say to Nike.

—Buffalo Wild Wings (@BWWings) February 21, 2019 ” data-e2e-name=”embed-container” data-media-container=”embed” style=”box-sizing: border-box; margin: 20px 0px;”>

Buffalo Wild Wings

@BWWings

Yo @Nike, you guys need a beer?

1,918 people are talking about this
—Checkers & Rally's (@CheckersRallys) February 21, 2019 ” data-e2e-name=”embed-container” data-media-container=”embed” style=”box-sizing: border-box; margin: 20px 0px;”>

Buffalo Wild Wings

@BWWings

Yo @Nike, you guys need a beer?

Checkers & Rally’s

@CheckersRallys

We’ll even pick up the tab on it. Or, if it makes you feel better, we can just split it down the middle.

44 people are talking about this

“We are obviously concerned and want to wish Zion a speedy recovery,” Nike said in a statement. “The quality and performance of our products are of utmost importance. While this is an isolated occurrence, we are working to identify the issue.”

Nike shares were down 1.4% in premarket trading at 9 a.m. ET on Thursday.

Source: businessinsider.com

Photo Credit: USA Today