The candy world is getting sweeter.
In April, two candy giants are introducing new varieties.
Mars, Incorporated announced Tuesday that its new M&M’s Hazelnut Spread Chocolate Candies will hit store shelves in April and the company is giving the brand’s “most passionate fans an exclusive opportunity to be the first to try the new product,” the company said in a statement.
The new permanent flavor to M&M’s lineup includes a hazelnut spread center with a classic milk chocolate coating.
“Chocolatey hazelnut spread unlocks a side of indulgence that’s all its own, so we wanted to tap into that mania and bring something to life that our fans would go crazy for,” said Allison Miazga-Bedrick, M&M’s brand director, in a statement. “It’s no secret people love hazelnut spread and love M&M’s, so we can’t wait to see the reaction to this breakthrough taste experience.”
To get a free bag, M&M’s says “fans have to show their hazelnutty-ness” either on Twitter or at New York City’s Grand Central Terminal in Vanderbilt Hall Saturday, March 30.
On Saturday, tweet to @mmschocolate with the hashtags #GoHazelnutty and #MMSFirstTaste and the Twitter account will tweet back with a link that directs fans to an online registration form.
The new candy will come in a teal package in singles, share size and a sharing size stand up pouch.
New Reese’s Lovers Cups
Reese’s announced two new limited peanut butter cups will be available in mid-April, pitting peanut butter fans against chocolate lovers.
“For years, we’ve heard people debate their favorite part of a Reese’s Cup. Is it the chocolate or is it the peanut butter?” said Natalie Perera with the Reese’s Brand, in a statement. “So, we decided to settle the score and make both sides happy by giving them what they want – Reese’s Chocolate Lovers and Reese’s Peanut Butter Lovers.”
On Tuesday and Wednesday, fans can get a free taste of the new cups at the “Reese’s Swap Shop” at 321 Canal Street in New York City.
To get the freebie during select hours, fans will have to decide if they are a Peanut Butter Lover or Chocolate Lover and “swap something they love for an early taste of the selected Reese’s Lovers Cups,” the company said.
Source: Kelly Tyko, USA TODAY
Photo Credit: Mars, Incorporated
Photo Credit: Hershey Company
Photo Credit: Roger Ebert