Tony the Tiger and other Kellogg mascots are going “purple” in a new video for Spirit Day — a nationwide campaign that encourages people to wear purple in a show of support for LGBTQ youth and against bullying.
Kellogg Co. has launched a video this year featuring Tony the Tiger, Julius Pringles (“Mr. P”), Ernie Keebler, Toucan Sam, Snap, Crackle & Pop, and Cornelius (“Corny”) the Kellogg’s Corn Flakes mascot. Each character plays a role in “speaking out” against bullying in support of Spirit Day, which takes place on Oct. 19.
Many of Kellogg’s social media channels will also support Spirit Day, turning their handles purple for the day to stand up to bullying.
The popular Kellogg’s mascot knows about being bullied. Last year, he was targeted on Twitter by “furries” — people with a fetish for dressing in furry costumes. One Twitter user was suspended for sexually suggestive tweets to Tony the Tiger’s account.
Spirit Day is organized each year by the GLADD, an LGBTQ advocacy group.
Photo Credit: patch