Kanye West may need to look towards a higher power with help locking down his latest venture because he was just delivered a blow by the legal lords.
According to documents obtained by The Blast, U.S. Patent and Trademark officials refused Kanye’s registration application on October 16 to trademark “Sunday Service.”
The investigating attorneys noted that Ye’s mark for “Sunday Service” was too similar to a guy who had already registered the same name back in 2014 to use for a company that organizes events.
The official refusal for Kanye’s “Sunday Service” was due to a likelihood of confusion.
The hip-hop star filed the application back in July for a line of merchandise bearing the Sunday Service branding.
Kanye first starting selling the merch back in April when he performed his Sunday Service at Coachella and offered $50 church socks to patrons.
USPTO officials noted that Kanye has been pushing the “Sunday Service” name on merch since the beginning of the year, and said he can use that evidence if he chooses to fight the decision to refuse registration.
If he does nothing, the application will be abandoned.
When Kanye first started the sessions, some questioned his foray into religion but the star has continued to thrive and develop a large fan base for his weekly spiritual concerts, which have since gone on the road to venues all over the country.
Pitt later told reporters that Sunday Service was “a pure celebration of life and people. It’s really delightful. It really is.”
Maybe Pitt can put in a good word with the trademark folks.