Britney Spears is borrowing the title of one of her previous hits for the name of her new fragrance.
On Monday, the singer shared the racy trailer for her new fragrance Prerogative. And rather than it being labeled a “perfume for women” or a “cologne for me,” Spears declared it a “fragrance for all,” suggesting that the scent is unisex.
— Britney Spears (@britneyspears) July 16, 2018
Spears is a perfume titan, releasing over 20 fragrances since her first, Curious, debuted in 2004. As of 2012, MTV estimated that her perfumes had grossed $1.5 billion worldwide, selling over one million bottles in five years. Her new fragrance takes its name from “My Prerogative,” the Bobby Brown cover that she released in 2004.
Spears is currently touring North America and Europe as part of her Piece of Me limited tour,which takes a version of her Las Vegas live show on the road.
A release date for Prerogative is still TBA.
Photo Credit: Yahoo Lifestyle Singapore