Apple seems to have finally gotten the message that most consumers aren’t interested in a $1,000 iPhone.
The Cupertino, Calif.-based company is changing course and increasing production on its cheaper, LCD-equipped next-generation iPhones, according to a report.
Apple will unveil three new iPhone X successors in September, two of which feature a high-end OLED display and one that will have an LCD screen.
Initially, Apple planned to produce the same amount of OLED and LCD iPhones, but shifted its plans after consumer appetite for an ultra-expensive iPhone has grown more slowly than expected.
Now Apple expects that its LCD iPhones will make up the majority of the sales of the next line of iPhones, and plans to keep the screen technology in the rotation for the 2019 generation as well, according to the Wall Street Journal, citing Apple supply chain sources.
OLED screens — which deliver brighter, more vibrant colors while requiring less battery power to operate — are expensive to produce, and have seen Apple price the iPhone X $200 higher than the iPhone 8 Plus.
All three of Apple’s next phones also are expected to ditch the home button entirely and embrace the iPhone X’s edge-to-edge screen and facial recognition technology.
Source: NY Post Nicolas Vega
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