The warm weather is here to stay and Starbucks is marking that with a new addition to its permanent Frappuccino line-up made from an iconic summer fruit.
The Serious Strawberry Frappuccino debuts on Tuesday nationwide. It’s made from strawberry puree and the same base as the Strawberries and Crème Frappuccino, which is ice, milk and what Starbucks called its “strawberry infusion blend” in its announcement Monday. The drink is then topped with more strawberry puree and vanilla whipped cream.
In April, the Seattle-based company known for its stunt drinks, like last summer’s beverage star the Unicorn Frappuccino, announced that it was cutting its number of limited-time offer drinks by 30%.
The trio is available in the U.S. and Canada. A 16-ounce drink costs $4.95-$5.45, depending on the location.
That size Serious Strawberry Frappuccino contains 350 calories, 14 grams of fat and 50 grams of sugar, according to Starbucks.
Nick Setyan, managing director at Wedbush Securities, said Frappuccinos have higher margins than food, which is what the chain has been paying attention to recently.
“What they’re trying to do is trying to get customers to focus on Frappuccino drinks by adding Frappuccinos,” he said. “Frappuccinos make them more money. They want to drive that again.”
On Tuesday, Starbucks is also adding to its menu Chicken Chorizo & Tortilla Sous Vide Egg Bites and the Kitchen Sink Cookie, made with pecans, pretzels, marshmallows and chocolate chunks.
Source: Zlati Meyer, USA TODAY
Photo Credit: Starbucks
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