Considering N.E.R.D.’s new Rihanna collab “Lemon” smashed the internet to smithereens when it was released a couple of weeks back, you may be surprised that Pharrell has (kind of) released a new song and you haven’t heard it. The reason you haven’t heard about the new track – “100 Years” – is because it’s actually not out for, you’ve guessed it, another hundred years. Clever!
Let me explain: the track exists only on a water soluble clay disc which lives in the cellars of the cognac brand Louis XIII. If climate change doesn’t destroy it first, the disc will be retrieved in 100 years time to grace the ears of futuristic listeners who will probably think it’s shite.
The stunt is intended to raise awareness of climate change, which, fair play, is a necessity in the current political environment – y’know, with certain government members being extremely hostile to the (literally scientifically proven) concept that we’re slowly destroying the world and need to stop. So, yes, thank you Pharrell. However, the record is also intended to raise awareness of Louis VIII cognac’s lengthy ageing process, so swings and fucking roundabouts.
I mean if sea levels continue to rise I’d wager that the eaux-de-vie are the last thing we’ll be worried about, pal. Anyway, the moral of the story is thus: stop leaving the bathroom light on if you want your descendants to hear a new Pharrell song, OK?
Photo Credit: Huse Monfaradi