More than 700 million people use Instagram monthly. Let’s assume each user carries out about five actions on Instagram each month — a very conservative estimate. That would mean Instagram users produce at least 35 billion data points every single month.
This should tell you just how important Instagram analytics tools are for brands and marketers interested in getting the most out of the platform. Instagram users send powerful signals about their likes and dislikes that can be useful for marketers if they’re analyzed with an Instagram analytics platform.
Pair insights into the latest social media trends with the right tools, and your team can use this information to optimize content, monitor competitors, and measure ROI. To help you get started, here are 10 analytics platforms to check out if you’re serious about making the most of Instagram:
Perhaps the most advanced Instagram analytics tool is Owlmetrics. This platform allows social media marketers to track data points like follower growth, follower engagement, and hashtag activity. It also helps your team monitor competitor activity and determine the optimal time to share content to quickly improve engagement and grow followers. Owlmetrics includes a few unique tools, like integration with Slack, as well as features to monitor performance across demographic or location segments.
Socialbakers gives social media managers access to a highly customizable dashboard with analytics related to content performance, competitor strategy, Instagram ad performance, and ROI.
It also features “predictive intelligence,” which the company claims can help marketers provide followers with the right type of content at the right time. This can help you share more of the right content at the times when followers are most likely to engage with it while reducing the number of posts that get low engagement or have low reach.
If you’re interested in growing your followers with a data-driven strategy, Keyhole might be a good place to start. The platform helps Instagram users understand what types of content have the best engagement and when users should post this content for maximum exposure. Keyhole also makes it easy for users to monitor competitor performance and features a number of different unique visualizations that allow users to compare their competitors’ performance to their own.
Interested in accessing Instagram Stories analytics? Iconosquare provides data for this Instagram feature, in addition to analytics for the regular Instagram platform. Marketers can also track hashtags, competitors, and content engagement with this platform.
What’s especially helpful is that Iconosquare also provides users with Instagram monitoring tools so your social media managers can stay on top of post comments, and thanks to a handy Chrome extension, they can respond to comments and monitor analytics from within their internet browser.
According to a study featured in Convince & Convert, 42 percent of people who take to social media to complain about a brand expect a response from that brand within 60 minutes. Consumers expect brands to provide outstanding customer support through social media; Brandwatch makes this easier with its social listening platform.
With Brandwatch, your team can monitor brand sentiment on Instagram (and other platforms) through keyword and hashtag searches. The platform will also alert you to specific comments made on social media, making it easier to quickly respond to positive or negative comments.
Instagram recently updated the algorithm that controls the platform’s social feed. A variety of factors now influence where a post is placed in a feed based on content type, the follower’s relationship to a specific profile, and past engagement. Despite these changes, timing remains important. Minter.io helps Instagram users identify the best times to share content by analyzing previous post performance.
For those searching for a cross-platform social media tool, Agorapulse offers a compelling option. The platform gives agencies, small businesses, and big brands the ability to monitor account performance and social media chatter for multiple accounts across different platforms in one central place.
Agorapulse’s centralized inbox makes it easier for brand managers to stay on top of private social media messages. The platform even lets social media managers assign specific comments to specific users, making customer support on social media considerably more efficient.
Similar to Agorapulse, quintly is a cross-platform social media management platform. The tool features post performance, competitor intelligence, and brand sentiment analytics with good-looking visualizations that make it easy for users to quickly understand how various social channels are performing compared to a historical average or compared to competitors. The platform’s dashboard also helps keep important information centralized, which can help social managers stay organized.
One of the best-known brands in the social media analytics space, Sprout Social offers a robust cross-platform social media analytics tool ideal for marketing teams. With Sprout Social, marketers can monitor post performance, competitor behavior, and social media mentions, as well as curate and schedule social media content far in advance. The platform’s calendar helps teams visualize when and where content will be posted. Plus, it can help marketing teams understand how past content performed in the same place.
Companies like Amazon, Tableau, and Ogilvy & Mather rely on Rival IQ to track social media performance. The platform features tools to help social media users understand how various campaigns performed in sectors using metrics like impressions, engagement, and website visitors. Rival IQ also helps marketers keep tabs on the competition and can even highlight when specific pieces of content were boosted with paid ads. Best of all, it helps surface content inspiration to help social media marketers learn from brands that are already performing well on Instagram or other social platforms.
Instagram is positioned to become increasingly popular in the coming years. Given that the platform has so many highly engaged users, it makes sense for savvy social media marketers to opt for an Instagram analytics platform.
These platforms make it easier to improve post engagement, grow your followers, and monitor the competition, and many also provide cross-platform analytics — all of which help social media managers save time and make better decisions so they can focus on what counts.
Source: Forbes Magazine
Featured Image: Getty Images
Inset Image: Forbes Magazine